Sounds like cupid is doing quite bit better than OK.The online dating and matchmaking industry grew 2.3 percent between 20, with 2.8 percent more growth expected annually through 2016, according to IBISWorld.And with record numbers of singles turning to the Internet to find love, friendships and hookups, it shows no signs of slowing down.
These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.
Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.
There are some really unconventional dating applications out there: Bristlr, which matches women with bearded men; Feeld, for polyamorus couples to meet “unicorns” and other couples; Hater, which matches people who hate the same things... We're starting to see more website and applications focused around particular sub-cultures and orientations, providing yet another method of filtration.
As more people focus on the niche applications, the appeal of Tinder could start to fade.
Whatever you think about online dating, one thing's for sure, as the older generation embraces it, the business will only get bigger!
When it comes to finding love, “there’s a lid for every pot,” as the saying goes.
It's funny how everybody between 20 and 35 seems to have such a love/hate relationship with dating apps.
They hate the fact that it's become the “normal” way of meeting people, yet they can't resist temptation.
At first, the idea of Facebook integration was extremely unappealing. However, nowadays it has become more accepted, and people trust dating services to be more discreet.