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She also said that the company is about to unveil a group-based match feature to bring together friend groups.When asked about generating revenue, Dawoon Kang of Coffee Meets Bagel Coffee Meets Bagel is the only one of the three apps that currently has a monetization aspect."There are 200 million people on Facebook that list themselves as single, so clearly there's something to do here," Zuckerberg said.

Concerns about privacy on Facebook have grown since the social network's admission in March that the data of millions of users was wrongly harvested by political consultancy Cambridge Analytica.

A dating service "represents a potentially challenging situation if Facebook can't fulfill its promise to offer dating services in a privacy-protected and safe way," said Debra Aho Williamson, an analyst at e Marketer.

It did not appear to have a feature to "swipe" left or right on potential matches to signal interest, as Tinder and other established services have.

Dating service optional The feature will be for finding long-term relationships, "not just hook-ups," Zuckerberg said.

Wolfe noted that she doesn’t think advertisements are the right way to monetize for Bumble right now, and reiterated that the company will instead focus on monetizing through new features.

In terms of how to compete against the behemoth that is Tinder, all three companies said the key is nuanced features designed to benefit their app’s specific group of users, whether that is women, same-sex daters or people looking for friendship.Facebook will offer its first dating service, Chief Executive Mark Zuckerberg said on Tuesday, signaling the entry of the world's largest social network into a growing market that sent shares of established dating site operators tumbling.Zuckerberg told software developers at Facebook's annual F8 conference that a dating service would be a natural fit for a company that specializes in connecting people online.Pressing on it will take people to their dating profile if they have set one up.The prototype was built around local, in-person events, allowing people to browse other attendees and send them messages.Match Group shares fell more than 23 percent on the news of Facebook's service.

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