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But that analysis misses an important reality: Dating apps like Tinder have long relied on Facebook's data to operate their service in the first place.If you sign up for one of these apps, you can immediately pull in your Facebook photos, and autofill information like where you live, work, and went to school.The social network says it's going to start testing Dating later this year, and that it's not going to use information from the feature to target ads.

"Regardless, we’re going to continue to delight our users through product innovation and relentless focus on relationship success. Facebook’s entry will only be invigorating to all of us.”"Come on in. Their product could be great for US/Russia relationships," Joey Levin, the CEO of IAC, Match Group's parent company, added.

Bumble, too, described itself as “thrilled” at the news, suggesting in a statement that “perhaps Bumble and Facebook can join forces.”They have a point: Dating apps will likely still have their own appeal.

And now Tinder, as well as apps like it, will have to compete with Facebook itself—an app everyone is already using.

The stock price for Match Group, the company that owns dating sites like Tinder, Ok Cupid, and Match.com, took a tumble after Facebook's announcement.

But the reality is even Facebook doesn’t know yet how it will be widely used, if at all.

It’s hard not to immediately notice that Dating looks eerily similar to predominant existing dating apps, like Tinder, Hinge, and Bumble.

Which means that in one sense, Facebook is again looking for success through imitation.

It's easy to dismiss Dating as Facebook copying Tinder, just like it ripped Instagram Stories from Snapchat.

Historically, certain dating services have drawn specific crowds.

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